Rebrand
Website and app redesign for a mortgage dashboard.
Role
Designer & Strategist
Tools
Figma, Figma Make, Powerpoint
Transforming User Engagement with Dynamic Personalization
We integrated AI-driven insights and tailored smart search, ensuring each borrower saw relevant, timely offers. This was executed through interstitial screens with personalized questions and modular dashboard components for A/B testing.
Reinforcing Brand Identity Across Every Digital Interaction
By embedding the core brand palette and design patterns, we created a cohesive, familiar, and trusted digital presence.
Delivering Measurable Change Through Strategic Partnership
With customer and partner collaboration, we delivered a phased roadmap, driving significant adoption and modernizing the borrowing experience.
