Developer Campaign
Social marketing campaign and landing page curation.
Role
Product Designer & Motion Designer
Tools
Figma & After Effects
Building a visual language for engineers.
PayPal Developer needed a distinct aesthetic to cut through the noise and connect directly with builders. I designed and animated a dynamic motion system rooted in code syntax and ASCII art, translating their core messaging into a bold, fast-paced identity.
Scaling across digital touchpoints.
The resulting system provided a flexible framework for digital campaigns, utilizing high-contrast color palettes and kinetic typography to drive engagement across social platforms and developer portals.
Website Refresh.
Aside from social assets, Paypal needed a new hub for developers to learn more. I took the existing PayPal developer site and revitalized it with designs that incorporate the feeling of community and ASCII.
