Selective Motor Cars
Selective Motor Cars
Selective Motor Cars
Role
Product Designer, Animator
Tools
Figma, After Effects
Figma, After Effects
Problem
Problem
Selective Motor Cars needed a brand refresh and website redesign to better reflect their 23+ year legacy and improve usability. Users struggled with navigating inventory and lacked confidence in the car selection process. Research showed that customers prioritized cost, mileage, and reliability—but the existing site didn’t communicate those values clearly.
Selective Motor Cars needed a brand refresh and website redesign to better reflect their 23+ year legacy and improve usability. Users struggled with navigating inventory and lacked confidence in the car selection process. Research showed that customers prioritized cost, mileage, and reliability but the existing site didn’t communicate those values clearly.
Selective Motor Cars needed a brand refresh and website redesign to better reflect their 23+ year legacy and improve usability. Users struggled with navigating inventory and lacked confidence in the car selection process. Research showed that customers prioritized cost, mileage, and reliability—but the existing site didn’t communicate those values clearly.
Solution
Solution
I redesigned the site to highlight top-rated cars, introduced refined filters for faster search, and implemented a clearer visual hierarchy. Brand elements were integrated into CTAs and navigation for a more cohesive and intuitive experience.
I redesigned the site to highlight top rated cars, introduced refined filters for faster search, and implemented a clearer visual hierarchy. Brand elements were integrated into CTAs and navigation for a more cohesive and intuitive experience.
I redesigned the site to highlight top-rated cars, introduced refined filters for faster search, and implemented a clearer visual hierarchy. Brand elements were integrated into CTAs and navigation for a more cohesive and intuitive experience.
This will hide itself!